Rouses Markets and Dairy MAX Partner to Alleviate Food Insecurity and Support SOWELA Technical Community College with Donation of Dairy Cooler and $16,000 in Dairy Products to Tiger Love, the University’s Food Pantry

(Schriever, Louisiana – February 26, 2024)

Rouses Markets and Dairy MAX have joined forces to make nutritious dairy foods and beverages readily available to food-insecure students at SOWELA Technical Community College. This collaborative effort is an integral part of Rouses Markets’ June Dairy Month promotion. It not only addresses the immediate needs of food-insecure students at SOWELA Technical Community College but also underscores the commitment of both organizations to make a positive impact in the communities they serve.

Rouses Markets’ generous donation of $8,000 in dairy products annually for two years, totaling $16,000, will play a pivotal role in sustaining the newly installed 64-gallon cooler provided by Dairy MAX. This cooler is designated for the Tiger Love food pantry, situated in the Student Success Center within the Magnolia Building at SOWELA Technical Community College.

The donation of the cooler and dairy to SOWELA marks the third university pantry supported by Rouses Markets and Dairy MAX. The previous donations have been made to Nicholls State University in Thibodaux and Southern University in Baton Rouge.

Donny Rouse, CEO of Rouses Markets, expressed his enthusiasm for this project, “We have launched initiatives and partnerships to make nutritious food more accessible to those in need, and were looking for something truly impactful to help fight food insecurity on campus, which is a growing problem.” It is estimated that 40% of college students are food insecure, which can impact their academic performance, and even their ability to stay in school.

Michelle Van Pelt, Business Development Manager for Dairy MAX, highlighted the significance of dairy items in food pantries, stating, “Dairy foods like milk, cheese and yogurt are some of the most requested, yet least available foods in food pantries. Providing 13 essential nutrients like high-quality protein and calcium it is an essential staple. Dairy MAX is committed to helping remove barriers and increase access to dairy foods, placing coolers in food pantries. We are thrilled to work with Rouses Markets and SOWELA ensuring equitable access to nutrient-rich dairy foods.”

Rouses Markets is providing all of the dairy items for two years, and the school will work directly Rouses Markets in Lake Charles, to ensure a consistent supply.

About Rouses Markets

Family owned and operated since 1960, Rouses Markets employs more than 7,000 people and operates 64 full-service supermarkets in Louisiana, Mississippi and Alabama. Donny Rouse, CEO, is the third generation to run the company. True to the family and company’s local roots, Rouses Markets puts local and community first by hiring local, stocking uniquely local products, supporting other local businesses along with local farmers and fishers, and giving back to every community it serves.

About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to promote American agriculture, support dairy farming and drive impact for every dairy farmer. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit (opens new window) Dairy resources and delicious recipes are available at (opens new window)


SOWELA Technical Community College provides traditional, distance, and lifelong learning experiences and awards associate degrees, technical diplomas, and certificates. The College empowers learners in career and technical education and enables transfer students to pursue a four-year degree, so all learners excel as globally competitive citizens. The College has been educating the region’s workforce for more than 85 years.

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Lake Charles, Louisiana 70615
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Title IX Officer

Candy Parker

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3820 Sen. J. Bennett Johnston Ave. Lake Charles, LA 70615

ADA Officer

Maegan Lewis

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